Ad

Warm weather delays early Christmas food sales

Christmas puddingImage source, Getty Images

Warm weather last month delayed early sales of Christmas food such as puddings and seasonal biscuits, research suggests.


Retail analysts Kantar said the sunny weather meant fewer people had started to stock up for the festive season.


Instead, sales of ice cream, burgers and dips jumped as people continued to enjoy the sun and fire up barbecues.


A separate survey also said that the warmer weather had put off people from buying autumn clothing.


The latest retail sales monitor from the British Retail Consortium (BRC) and KPMG said sales growth slowed in September, as people limited spending to focus on household bills.


The value of sales was up 2.7% last month from a year earlier, compared to a 12-month average of 4.2%.


Paul Martin, UK head of retail at KPMG, said retail sales were continuing to "limp along".


While sales of food, drink and health and beauty products remained strong, some categories such as clothing were hit "as the unseasonal warm weather delayed trips to the shops to stock up on winter wardrobe purchases".


  • Tesco doing all it can to lower prices, boss says
  • Food prices see first fall for two years

The data from Kantar also indicated the pace of food price rises was continuing to slow, with grocery inflation - the rate at which prices rise - down for the seventh month in a row to 11%.


Tom Steel, strategic insight director at Kantar, said that for the first time since last year, "the prices of some staple foods are now dropping".


"Dairy was one of the categories where costs really shot up last autumn but the average price paid for a 250g pack of butter is now 16 pence less than 12 months ago."


However, last month's record high temperatures for September led to changes in buying patterns.


"Christmas seemed further away for many with fewer people buying Christmas puddings and seasonal biscuits as volume sales were down by 14% and 29% versus this time last year," said Mr Steel.


Meanwhile sales of sun care products more than doubled, and ice cream sales volumes were up by more than a quarter from the same point last year.


Kantar noted that increasing competition between supermarkets was helping to bring food inflation down, with retailers "starting to get the deal stickers out again".


The BRC-KPMG survey also said that shoppers were likely to see stores fighting for custom in the run-up to the key Christmas trading period, and that retailers were "investing heavily to support customers and bring prices down".


"The fight for Christmas shoppers will be fierce this year, with promotions likely to be earlier and abundant in a bid to loosen tight household purse strings," said KPMG's Mr Martin.


Sign up for our morning newsletter and get BBC News in your inbox.


Related Article

​NetScout Systems stock plunges 19% after warning for Q2 & cutting full year guidance

​NetScout Systems stock plunges 19% after warning for Q2 & cutting full year guidance

© Reuters. ​NetScout Systems stock plunges 19% after warning for Q2 & cutting full year gui
Wall Street ends up on earnings optimism; eyes remain on Middle East

Wall Street ends up on earnings optimism; eyes remain on Middle East

© Reuters. FILE PHOTO: Traders work on the floor of the New York Stock Exchange (NYSE) in New York C
Dow futures move higher, earnings in focus

Dow futures move higher, earnings in focus

© Reuters BAC+0.86%Add to/Remove from WatchlistAdd to Watchlist
Australia's central bank saw upside risks to inflation at Oct policy meeting

Australia's central bank saw upside risks to inflation at Oct policy meeting

© Reuters. Pedestrians walk past the Reserve Bank of Australia building in central Sydney, Australia
Microsoft in $29bn back taxes dispute in US

Microsoft in $29bn back taxes dispute in US

Image source, CAROLINE BREHMAN/EPA-EFE/REX/ShutterstockBy Mariko OiBusiness reporterMicrosoft has sa
Nearly half a billion small tech items thrown away

Nearly half a billion small tech items thrown away

Image source, Getty ImagesBy Ben KingBusiness reporter, BBC NewsNearly half a billion small electric
Warm weather delays early Christmas food sales

Warm weather delays early Christmas food sales

Image source, Getty ImagesWarm weather last month delayed early sales of Christmas food such as pudd
Metro Bank has a limited future, claims co-founder

Metro Bank has a limited future, claims co-founder

Image source, Getty ImagesBy Nick EdserBusiness reporterMetro Bank faces a "limited future"
Metro Bank strikes late-night rescue deal

Metro Bank strikes late-night rescue deal

Image source, Getty ImagesBy Nick Edser & Luis Fajardo BBC NewsMetro Bank has struck a deal to r